WEngage and Yource Group join Forces

Amersfoort, 15 October 2026 – Belgian company WEngage and Yource Group are joining forces. As a leading player in the Belgian market, WEngage immediately strengthens Yource’s international presence and reinforces its leading position in customer contact services. The current shareholders will remain involved, and leadership will continue to be entrusted to Yource Group’s existing Executive Board. In a rapidly changing industry, this move marks a significant step forward for Yource, enhancing its capabilities through highly trained people, cutting-edge technology, and customer contact data-driven insights. Through this combination, Yource Group further expands its scale, enabling continued investment in these key areas. The transaction remains subject to approval by the relevant regulatory authorities.
Bob Mols, CEO of Yource Group:
"By joining forces, we are even better positioned to help our clients answer today’s questions and prepare for the questions of tomorrow. Our industry is undergoing fundamental change. That is why I am proud and excited that, together with the excellent team at WEngage, we can further strengthen our leading role in driving this transformation. For our clients, this means, for example, a stronger presence in Belgium and new opportunities to expand into the Turkish market. Equally important, our colleagues will be able to continue developing and growing within a larger international organization."
Together with WEngage, Yource Continues to Build the Future of Customer Contact
Over the past two years, under the leadership of CEO Marco Croon, WEngage has transformed itself into a strong and future-ready organization within the Belgian market. As a result, the company is now prepared for its next phase of growth.
Marco Croon: "Throughout this transformation, we have successfully maintained continuity for both our clients and our employees. In Yource, we have found a strong partner with whom we can continue building across the Benelux region and beyond. I greatly look forward to continuing to provide our clients with confidence through the combined strengths and expertise of WEngage and Yource."
Orchestrating Lasting Customer Value Through People and Technology
The customer contact industry is evolving at an unprecedented pace. Complexity is increasing, and the role of technology and AI has become indispensable. Organizations increasingly expect the industry to do more than simply answer customer inquiries. Customer contact is developing into one of the most important drivers of customer satisfaction and brand reputation.
With this step, Yource Group is taking a leading role in that evolution, combining highly trained people with technology and customer contact insights. Yource positions itself as the orchestrator of customer contact for businesses. By combining their experience and capabilities, Yource and WEngage can:
- Offer clients a broader range of services and greater expertise, including expanded operations in Belgium and Turkey, spanning from outsourced customer contact to customer contact optimization, while maintaining the same level of reliability.
- Provide employees with a stronger employer offering more opportunities for learning, development, and career advancement.
- Leverage technology to deliver optimal customer service based on real-time insights and data.
Continuity for Colleagues and Clients Comes First
The current shareholders will remain involved, and Yource Group will continue to be led by its current Executive Board under the leadership of CEO Bob Mols. The Executive Board will be expanded with the addition of Marco Croon, CEO of WEngage. Marco Croon will also join Yource Group’s Supervisory Board (referred to in Belgium as the Board of Directors).
The current owner of WEngage, Christian Dumolin, will also remain closely involved.
"WEngage has always believed in the power of people in customer contact. The major changes our industry is experiencing create many opportunities. Together with Yource, we are much better positioned to seize these opportunities. And together, we can serve our clients even better," said Dumolin.
No further details regarding the transaction will be disclosed.
The completion of the transaction remains subject to approval by the relevant regulatory authorities.
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